Many signing agents see their websites as something they need to have. They see it as a requirement for doing business. It's like having business cards, letterhead and a license to operate in their state. But this view of websites is limited. And it will stand in the way of success.
Here are ways to use your website for build your business:
Download a fact sheet
Have a fact sheet, or several fact sheets, on your website pertinent to one of your service areas. Put together a useful, information-packed document with tips that will benefit your audience.
But don't give it away for free!
Make the prospect provide his or her contact information to download the sheet. You'll want to capture their name and email at the least. You can also ask for their business name and a phone number. You can even include radio buttons like:
If your website contains good content and gives the impression that you're a credible, professional notary, prospects with signing needs will want you to keep in touch with them.
Contact me
This is the most important lead generation field on your website. Give your prospects an easy way to reach out to your via the website. Be sure to capture their full contact information, as well as any specific needs they may have.
Websites are much more than online brochures. The best notary websites are interactive methods of communicating with your audience. The best websites are lead generation tools for signing agents.Your site should be used to capture important prospect information. Then follow up to make sales and add them to your marketing database.
Here are ways to use your website for build your business:
Download a fact sheet
Have a fact sheet, or several fact sheets, on your website pertinent to one of your service areas. Put together a useful, information-packed document with tips that will benefit your audience.
But don't give it away for free!
Make the prospect provide his or her contact information to download the sheet. You'll want to capture their name and email at the least. You can also ask for their business name and a phone number. You can even include radio buttons like:
- Do you currently have a notary for your signing needs?
- I am interested in these notary services....
- I would like to be contacted to receive more information.
If your website contains good content and gives the impression that you're a credible, professional notary, prospects with signing needs will want you to keep in touch with them.
Give them an opportunity to opt into any newsletters or other direct marketing. This can include special offers, important legal changes that my impact your customers, special events, and other announcements.Once they join your mailing list, continue to keep in touch with them in meaningful ways. Remember the bottom line is to make sales.
Contact me
This is the most important lead generation field on your website. Give your prospects an easy way to reach out to your via the website. Be sure to capture their full contact information, as well as any specific needs they may have.
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